Purifect - Micellar Cleansing Water
Formulated with Micellar Technology, this All in one cleansing water uses micelle molecules like magnets to instantly trap and remove dirt, oil, makeup, and impurities from the skin. Gentle yet powerful, the skin is cleansed with a quick swipe, so there is no need for harsh rubbing or rinsing.
[ Sketch ]
There are four SKUs for Purifect Micellar Water series: Micellar Water for waterproof makeup, Rose Micellar Water, Cucumber Micellar Water, and Coconut Micellar Water. Bottles for the product were already decided, therefore the client requested label designs for the bottle.
– Targeting Age Group – Late 20s – 50s
– Targeting Sales Channels – Discount Chains (Marshalls / TJ Maxx / Ross and More), College Book Stores, eBay, and Amazon
[ Layouts / Mockups]
Final – Label Designs
[ Marketing Materials ]
Instagram Postings
Web Banners



[ IPSY – Glam Bag ]
Ipsy is a monthly subscription service which provides subscribers with a makeup bag of five cosmetics samples. The products include skincare items, perfumes, nail, skin products, and makeup. Coconut Micellar Water featured in Ipsy’s April 2018 Gram Bag.
I created travel size micellar water for the Ipsy Glam Bag. There are 26,978 reviews on this product and promoted successfully throughout various marketing platforms.
Ipsy Gram Bag and Micellar Water
Micellar Water in Youtube
Click this link to check the full video: https://bit.ly/2FQdhH9

