Jeju:en Sheet Mask and Chill

Jeju:en - Sheet Mask & Chill

Jeju:en Sheet Mask and Chill is fun mask design that makes for the best selfies! Infused with natural extracts and skin-loving ingredients from Jeju Island, South Korea.


[ Idea Sketch ]

Sheet Mask / Pouch / Chip box

The client wanted to emphasize the importance of the Emoji and the name of the product. Also, there are features to be highlighted. For example, 100% cotton, callouts, and cruelty-free. In terms of the chip box, it contains four sheet masks. I made an extra tab for a hole for hanger and place to print product features. The embossed effect is applied to the Emoji, the brand logo, and the name of the product “THIS SHEET IS BANANAS.” The packaging finish is matte.

 

– Targeting Age Group –  Teens – Early 30s

– Targeting Sales Channels – Pharmacy Chains (CVS) and College Book Stores

– Product Theme –  Pastel Colors +  Emoji

 


 

[ Layouts / Mockups ]

Final – Chip box / Pouch Layouts

 

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Final – Chipbox / Pouch / Sheet Mask Mockups

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[ Product Image]

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[ Marketing Materials ]

Instagram postings

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JE-SCM_Instagram_Concept2

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2019 April Fool’s Day Postings


 

[ Sheet Mask and Chill in CVS ]

Display Sketch & Images

 

 

Pictures in CVS Store

CVS had Easter Basket Filler Promotion in April 2019. Jeju:en Sheet Mask and Chill was picked for this event. These Sheet Masks (6 SKUs) were distributed over 300+ CVS Stores in the United States.

cvs-pharmacy-logo

 

* Pictures from the CVS Store in Huntington, New York (2 E Jericho Turnpike, Huntington Station, NY)